SaaS platform helping businesses improve their Google reviews through automated SMS follow-ups.
Project Outcome
Accepted into LAUNCH accelerator
Edge helps businesses improve their Google review pages. After a customer receives a product or service, they get an SMS asking about their experience. Positive experiences are directed to leave a review; negative feedback alerts management directly.
As the first engineer and CTO, I needed to build a scalable platform from scratch that could handle multiple business clients, process payments, send automated SMS campaigns, and provide analytics.
Built the full-stack solution using React for the frontend and Node.js/Express for the backend. Deployed on AWS for scalability, integrated Stripe for payments and Twilio for SMS. I either built features myself or led the team that built them.
Built RESTful APIs with Express and Node.js
Implemented secure payment processing with Stripe
Created automated SMS campaigns using Twilio
Deployed on AWS with auto-scaling capabilities
Built real-time analytics dashboard with React
Implemented role-based access control (RBAC)
Set up CI/CD pipeline for automated testing and deployment
Automated post-service SMS follow-ups
Positive experience → review prompt
Negative experience → management alert
Real-time analytics and reporting
Integration with Google reviews
Accepted into LAUNCH accelerator
Built and led the engineering team over 2 years
Processed over 100,000 review requests monthly